Paul Rand, Graphic Designer

In retrospect, Paul Rand influenced, in some form or another, his own generation of graphic designers and creative individuals as well as every generation after his tragic death. Mr. Rand, as formerly known as Peretz Rosenbaum, died in 1996 from cancer, but many of his designs took off in his own lifetime. One such design he created was the logo for ABC. Designs such as this help to illustrate power and point of view of big time businesses. Mr. Rand attended Pratt university and the Art Students League to hone his graphics skills that make himself an icon/design master before helping to develop a profound new design style called swiss style or international typographic style. This style employed a strong use of typography and pictures to illustrate important points. One fan of Paul Rand's work is Steve Jobs, head of Apple Computers, who said this about Rand: "the greatest living graphic designer." Paul Rand had just designed a new logo for Jobs' new computer educatioin program NEXT. Though UPS changed its logo recently and Enron was a comic failure, Mr. Rand also designed logos for them too. Using simplified techniques and unbounding creativity, Paul Rand made an illustrious career for himself. One of the reasons Rand is so successful in this modern age is because he employed modern techniques such as the modern art he adored so much. He enjoyed artists such as Paul Cezanne who took art to another level. The most famous and recognizable of all Paul Rand works is the IBM computer company logo. Mr. Rand simply took symbols of an eye and bee to form pictorial representations of the company's first two letters. This above all took his career to a new level. In summation, Peretz Rosenbaum, or Paul Rand as he is known to the design world, has influenced and continues to input on the graphic design community.

Used Sites...
http://en.wikipedia.org/wiki/Paul_Rand
http://www.nenne.com/typography/pr2.html
http://www.logoblog.org/wordpress/paul-rand/